At the participatory level, the sport is booming. More than one million people will compete in a United States triathlon this year, according to the Sporting Goods Manufacturers Association http://www.sgma.com/, mostly in shorter sprint triathlons.
From The New York Times
http://www.nytimes.com/2007/11/10/sports/othersports/10triathlon.html?_r=1&ref=sports&oref=slogin
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