It's in your head

Just saw this:

The Triathlete’s Guide to Mental Training is the first book to explore the all-important role that the mind plays in triathlon training and competition. Internationally recognized psychologist and Ironman triathlete Jim Taylor, Ph.D. and former professional triathlete Terri Schneider give multisport athletes in-depth, yet practical information and skills they can use to master the challenges of the mind while increasing their enjoyment of the sport.

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This is a Canadian sports psychologist who I think has several interesting books. We have In Pursuit of Excellence

http://zoneofexcellence.com