IMG, the world's leading sports, entertainment and media company, has also announced a huge increase in the prize purse for this years Panthers Ironman Australia Triathlon.
A huge cash injection into the prize pool will see the professionals competing for US$60,000, an increase of US$10,000 from 2006.
"The career of an Ironman athlete is an extremely tough one and to a huge extent prize money is their pay packet and we want to be able to reward their efforts as well as attracting the best Ironman athletes in the world to Port Macquarie," said Dallas O'Brien, IMG Director of Triathlon.
The hike in prize money is an indication of the strong position that Ironman is place nationally and internationally.
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